Issue 4 (61)
| MODELS OF LABOR MOBILIZATION OF THE YOUTH (ON THE BASIS OF THE MATERIALS PUBLISHED IN “SMENA” MAGAZINE IN 1946–1953) | |||
|---|---|---|---|
| Year | 2018 | Number | 4(61) |
| Pages | 55-62 | Type | scientific article |
| UDC | 94(470)“1946/1953”:82.091 | BBK | 63.3(2)631+83.000.3 |
| Authors | Klinova Marina A. Trofimov Andrey V. |
Topic | SOCIAL MOBILIZATIONS IN THE RUSSIAN HISTORY |
| Summary | The article deals with the study of the content, the specifics, and the forms of the propaganda rhetoric of the Soviet media discourse aimed at labor mobilization of the young people during the post-war period. Based on the study of the texts of the 1946–1953 “Smena” magazine publications about the working life of the RSFSR people the author has identified information units, the use of which pursued the goal of implicit labor mobilization — i. e. creation of a positive image of the legally “right” for the Soviet people model of labor behavior. The authors found the components of a reconstructible labor strategy: labor motivation; practical forms and manifestations of the approved labor practices; the results of work and the rewards. The results of the texts’ content-analysis demonstrated the quantitatively uneven use of the lexical forms — the components of the “right” sector of labor strategy for a Soviet person, which allowed to define two models of the implicit mobilization propaganda rhetoric widely used in the period between 1946 and 1953. The first was the “heroic labor” model expansively used in the magazine’s publications of the second half of the 1940-s, with its characteristic explicit militarized vocabulary, defining the labor practices in the categories of the extremum, and the infrequent and low key references to the topic of the reward. The second, “labor-reward” model practiced in the 1950-s went away from the extreme imperatives and the militarized vocabulary, it made greater emphasis on the personal positive results obtained by the workers in the process of and as a result of their work. | ||
| Keywords | propaganda youth, labor mobilization, mass media, social policy, 1946–1953 | ||
| References |
Fonotov A. G. Rossiya: innovatsii i razvitiye [Russia: innovation and development]. Moscow: Binom. Laboratoriya znaniy Publ., 2010, 431 p. (in Russ.). Goncharov G. A., Bakanov S. A., Grishina N. V., Pass A. A., Fokin A. A. Mobilizatsionnaya model’ razvitiya rossiyskogo obshchestva v XX veke [Mobilization model of Russian society development in the 20th century]. Chelyabinsk: “Entsiklopediyaˮ Publ., 2013, 128 p. (in Russ.). Klinova M. A. [“What is good and what is bad”: the evolution of the Pupils’ behavioral norms on the pages of Primers in the mid-1940s–1960s]. Noveyshaya istoriya Rossii [Modern History of Russia], 2017, no. 2 (19), pp. 162–175. (in Russ.). Poberezhnikov I. V. [Mobilization mechanisms in the context of modernization (theoretical aspects)]. Mobilizatsionnaya model’ ekonomiki: istoricheskiy opyt Rossii XX veka [Mobilization model of economy: historical experience of Russia of the 20th century]. Chelyabinsk: “Entsiklopediya” Publ., 2009, pp. 95–100. (in Russ.). Sedov V. V. Mobilizatsionnaya ekonomika: sovetskaya model’ [Mobilization economy: the Soviet model]. Chelyabinsk: ChGU Publ., 2003, 177 p. (in Russ.). Trofimov A. V. [“Command economy” and adaptive economic practices of the Urals population (1945–1952)]. Yugra, Sibir’, Rossiya: politicheskiye, ekonomicheskiye, sotsiokul’turnyye aspekty proshlogo i nastoyashchego [Ugra, Siberia, Russia: political, economic, sociocultural aspects of the past and present]. Nizhnevartovsk: Nizhnevartovskiy gosudarstvennyy universitet Publ., 2015, pp. 87–90. (in Russ.). Trofimov A. V. [Economic representations and behavior models of the Ural population (1945–1964) in the historical discourse]. Vestnik Yuzhno-Ural’skogo gosudarstvennogo universiteta. Seriya “sotsial’no-gumanitarnyye nauki” [Bulletin of the South Ural State University. Series “Social sciences and the humanities”], 2016, vol. 16, no. 2, pp. 64–68. (in Russ.). |
||
| Download in PDF | |||
