Issue 3 (64)
| BETWEEN TRAGEDY AND IRONY: MILITARY REALITIES IN BRITISH ADS 1914–1918 | |||
|---|---|---|---|
| Year | 2019 | Number | 3(64) |
| Pages | 65-74 | Type | scientific article |
| UDC | 94(410)“1914/1918ˮ=80=03.20 | BBK | 63.3 |
| Authors | Walker Julian |
Topic | THE MILITARY CONFLICTS OF THE MORDEN AND CONTEMPORARY HISTORY IN THE OPTICS OF THE COMICAL |
| Summary | In this essay I evaluate the relationship between exploitation and patriotic support for the services in the commercial use of service slang and conflict references by businesses during the First World War. Advertising copy-writers were as swept along by the early-war patriotism as much as everybody else, and absence of reference to the war would have left products and services looking outmoded or distanced from real life; at the same time wartime association of goods and services to the services gave advertisers free approbation, often using puns or entirely vacuous associations. On occasions such apparent exploitation looks outrageous to modern eyes, but it is dangerous to condemn a practice that was echoed in soldiers’ own verbal associations. | ||
| Keywords | First World War, Great Britain, media, advertising, slang, irony, joke, witty remark | ||
| References |
Coleman J. “Extraordinary cheeriness and good will”. Languages and the First World War: Communicating in a Transnational War. London: Palgrave Macmillan, 2016, pp. 258–273. (in English). Gregory A. A. A clash of cultures: the British press and the opening of the Great War. A Call to Arms: Propaganda, Public Opinion, and Newspapers in the Great War. London: Praeger, 2004, pp. 15–49. (in English). Hotchkiss G. Advertising Copy. London, New York: Harper & Bros, 1924, 469 p. (in English). Russell T. Commercial Advertising: six lectures at the London School of Economics and Political Science. London, New York: G. P. Putnam’s Sons, 1919, 306 p. (in English). |
||
| Download in PDF | |||
