Issue 4 (89)
| ONLINE AUDIENCE OF THE SAMI, KHANTY, AND KOMI ETHNOMUSEUMS | |||
|---|---|---|---|
| Year | 2025 | Number | 4 (89) |
| Pages | 66-76 | Type | scientific article |
| UDC | 39:069 | BBK | 63.5+79.147.1 |
| Authors | Komova Elizaveta A. |
Topic | ETHNICITY IN THE DIGITAL SPACE |
| Summary | This article considers the digital communication practices of ethnographic museums. The study aims at examining the interaction of online audiences with content in the communities of the ethnographic museums located in the Arctic zone of the Russian Federation: the Museum of the History and Life of the Kola Sami (Lovozero, Murmansk Oblast), the Komi Izba House Museum (Muzhi, Yamalo-Nenets Autonomous Okrug), and the Zhivun Nature and Ethnographic Park and Museum (Khanty-Muzhi, Yamalo-Nenets Autonomous Okrug). A cybersurvey of subscribers to the online communities of these ethnomuseums was conducted to determine their level of involvement in museum activities. The results demonstrated a high level of awareness among respondents of their ethnocultural heritage and the positive impact of museum activities on their perception of their ethnic identity. The current ethnographic exhibitions are also positively assessed, and preferences for presentations of ethnocultural heritage are identified. A detailed analysis of online groups of ethnomuseums enabled to create a “portrait” of the average subscribers, these are women aged 30 to 49, living near museums, and preferring Russian for online communication. Modern forms of online communication include views, likes, reposts, and comments. According to quantitative data, the most attractive museum events for subscribers are festive events with an ethnic component (national cuisine), complemented by visual materials, as well as personalized congratulatory posts and the testing of new forms of communication. | ||
| Keywords | ethnicity, museum, digital methods in the humanities, social network, Kola Sami, Komi, Khanty | ||
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